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  Heuristic decision making

Kurz-Milcke, E., & Gigerenzer, G. (2007). Heuristic decision making. Marketing: Journal of Research and Management, 3(1), 48-56.

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EK_Heuristic_2007.pdf (Publisher version), 180KB
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 Creators:
Kurz-Milcke, Elke1, Author              
Gigerenzer, Gerd2, 3, Author              
Affiliations:
1External Organizations, ou_persistent22              
2Center for Adaptive Behavior and Cognition, Max Planck Institute for Human Development, Max Planck Society, ou_2074285              
3Harding Center for Risk Literacy, Max Planck Institute for Human Development, Max Planck Society, ou_2074291              

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Language(s): eng - English
 Dates: 2007
 Publication Status: Published in print
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 Identifiers: eDoc: 323012
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Title: Marketing : Journal of Research and Management
Source Genre: Journal
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Pages: - Volume / Issue: 3 (1) Sequence Number: - Start / End Page: 48 - 56 Identifier: -