Gigerenzer, Gerd Harding Center for Risk Literacy, Max Planck Institute for Human Development, Max Planck Society;
https://dx.doi.org/10.5465/amj.2018.0172 (Publisher version)
ContentServer.asp.pdf (Publisher version), 728KB
Luan, S., Reb, J., & Gigerenzer, G. (2019). Ecological rationality: Fast-and-frugal heuristics for managerial decision making under uncertainty. Academy of Management Journal, 62(6), 1735-1759. doi:10.5465/amj.2018.0172.