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Book Review

Cultural Evolution in the Digital Age: Alberto Acerbi. - Oxford University Press, New York, NY, 2020, paperback £29.99, pp. 248 [Book review]

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Sobchuk,  Oleg
The Mint, Max Planck Institute for the Science of Human History, Max Planck Society;

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Citation

Sobchuk, O. (2021). Cultural Evolution in the Digital Age: Alberto Acerbi. - Oxford University Press, New York, NY, 2020, paperback £29.99, pp. 248 [Book review]. Journal of Communication, 71(6): jqaa038, E35-E37. doi:10.1093/joc/jqaa038.


Cite as: https://hdl.handle.net/21.11116/0000-0007-E811-0
Abstract
Can the methods and theories from the natural sciences enrich our understanding of digital media? This book by the anthropologist Alberto Acerbi builds a bridge between the field of media and communication studies and a rather new approach to studying culture: cultural evolution. Can this bridge be a firm structure? And do media studies and cultural evolution even need each other? Acerbi makes a persuasive case for the usefulness and importance of this connection. The studies of media still have many open questions that might be clarified with a scientific theory. Cultural evolution, on the other hand, needs contemporary media as an enormous source of empirical data and interesting problems.