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Journal Article

Cultural components of sex differences in color preference

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Davis_Cultural_ChildDev_2021.pdf
(Publisher version), 981KB

Supplementary Material (public)

Davis_Cultural_ChildDev_2021_Suppl.docx
(Supplementary material), 34KB

Citation

Davis, J. T. M., Robertson, E., Lew-Levy, S., Neldner, K., Kapitany, R., Nielsen, M., et al. (2021). Cultural components of sex differences in color preference. Child Development, 92(4), 1574-1589. doi:10.1111/cdev.13528.


Cite as: https://hdl.handle.net/21.11116/0000-0008-1E4F-0
Abstract
Preferences for pink and blue were tested in children aged 4?11 years in three small-scale societies: Shipibo villages in the Peruvian Amazon, kastom villages in the highlands of Tanna Island, Vanuatu, and BaYaka foragers in the northern Republic of Congo; and compared to children from an Australian global city (total N = 232). No sex differences were found in preference for pink in any of the three societies not influenced by global culture (ds ? 0.31?0.23), in contrast to a female preference for pink in the global city (d = 1.24). Results suggest that the pairing of female and pink is a cultural phenomenon and is not driven by an essential preference for pink in girls.